Never be a "Me, Too!" player
Early on in my career, I was part of a joint team to assist
a technology company in their development efforts
concerning digital copiers. We went on a
"benchmarking" trip to a Japanese competitor. During
the trip, the Japanese company allowed us to take any
pictures we liked. At the end of the trip, one of the
executives revealed to the competitor's representative
that, in the US, we would never allow such photographs
for fear of our work being copied. The Japanese
representative's reply was something to the effect of,
"We would enjoy it if you spent your time copying and
reinventing anything you have seen on this trip. That way
we will know you will always be 18 months to 3 years
behind us." I will never forget the chilled look on the face
of the American executive, who, at that moment, could
see the future bankruptcy of his company coming, along
with their exit as an effective competitor in the digital
copier market. That experience, along with other
experiences, helped me realize any efforts to be a "Me,
Too!" player, that is to say directly copy a competitor, is
a guaranteed path to self-destruction.
What I eventually learned is how to innovate beyond
competitors -- the importance of innovating in the space
you've defined for your company. For you, there is
something more important than worrying about what your
competitors are doing; that is being true to the identity
you have defined for your business in the marketplace,
and what makes your business unique.
Texas: 214-717-5495 New York: 718-618-5248
Maine: 207-209-1865 Cell: 817-401-2097
Paul Fielding, Ph.D.